FUNKO DIGITAL INNOVATION

I worked on Funko's Digital Innovation team to help translate their physical product library of 10,000 character licenses into the digital world. Funko works with global franchises such as Marvel, Disney, HBO's Game of Thrones and Westworld, Star Wars, the NFL, and many more. Let's take a look at a couple of the projects.

Pop! Yourself

I worked on the sketch and prototype phases of Funko’s custom Pop! avatar maker, creating design assets that would fit on the generic character models, allowing users to create any model they could imagine!

It’s now live!

Tech products take a bit of time to go from sketch phase to live product and I’m happy to say this product is now live! Many of the ideas, assets, and work flows I prototyped were baked into the final product.

Stickers on Quidd

Quidd is a cross-platform collectable app that allows users to purchase, trade, and collect digital items like stickers, 3D figurines, baseball cards and more. Funko offers a wide variety of products in this marketplace, and I helped create some of them! Here's how we worked together.

freddy funko emoji

The Ask

We want to make a set of collectible emoji stickers that have the spirit of the emoji, but are first and foremost Funko mascot, "Freddy Funko." So I put pencil to paper and sketched a batch of ideas.

Iterations

I went through a couple rounds of iteration, mainly spacing, sizes of certain features, or slight color changes. Eventually ended up with this set of 20.

Live In-App

The final product, live in Quidd, as seen on Android. Another designer tweaked the illustrations a bit for this version, but the majority of my work remains.

Wireframes: improving the Funko experience on Quidd

Funko had an amazing collection available on Quidd, and the sheer numbers and varieties of items posed certain UX challenges that needed solving for. I explored navigation, sorting, and viewing options for Funko's area of Quidd. Many of these ideas remain in today's build.

TRY THE INTERACTIVE PROTOTYPE BELOW