Working with UX and dev, I provided art direction, script writing, storyboarding, and asset creation for a series of educational videos. Targeting consumers, these "Health Insurance 101" videos were intended to engage the consumer and educate them about one of the more tedious aspects of life: finding and enrolling in health insurance.
Premiums & Deductibles
What is a Network
Out of pocket & Estimated
A major task for any marketing department is figuring out new ways to repurpose or up-cycle content. Podcasts and webinars offer a wealth of information and can often be distilled down into major ideas, stats, and quotes. These infographics were used in thought leadership campaigns.
7 Building Blocks Infographic
Created by working with senior leadership on content. I was given the freedom to push the envelope on what "Health Insurance" content could look like. The success of this infographic sparked an evolution of our brand.
I was tasked with turning a podcast into a lead-gen infographic. I found the narrative and designed visuals to tell the story.
LA Film Festival Movie Poster Design
Collaborative projects for films featured in the 2015 LA Film Festival. Collaboration with Film Independent's Project Involve. I worked directly with six film makers, simultaneously, over a two-month period to design these posters.
#tweet2paper - Hand Lettering
I started #tweet2paper in January of 2015 as a way to grow my personal style, my audience, and my interaction with my social media network. I find a tweet that strikes me in a certain way (funny, inspirational, thoughtful, etc.) and draw it up, live on social media sites. I invite people to join the conversation and talk about the theme.
I start with sketches, then add splashes of color to get a nice foundation for these illustrations before bringing to life in Illustrator.
Redesign of acquired tech. Working with UX and dev, I updated the interface of an iPad app.
Original, as it came from acquired company
Redesign for iPad
SOMOS Wine Label
Communicating through Skype and email, I worked with an Australian winemaker to design the label for their latest offering. Artwork a combination of my hand-lettering and polygonal styles.